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Keyword optimization or keyword research is the process of optimizing keyword, researching keyword and choose the best keywords for a website to target to drive genuine traffic from search engines to your website. 

                       keyword research process is the first step if working for a website traffic – organic traffic or inorganic traffic. at the initial level, if you are not choosing best keywords for your website,  all your ensuing efforts will be in unproductive. so first you need to properly keywords for your website to genuine target traffic. 

also, the keyword optimization is not only the process to the beginning,  keyword research is important to cover new traffic and to expand your reach into different keyword. according to recent study keyword, research or keyword optimization is the tough work in search engine marketing. Most of the site owners, marketers, bloggers don’t spend enough time on optimizing keywords because of its difficult nature. but if you want to target traffic according to you then you need to optimize keywords. If you don’t choose to best keywords for your customers, you won’t get traffic for your business.