Fusion of Traditions: House of Gillani's Luxury Thobes Blend Eastern Craftsmanship and Western Tailoring

Philosophy, Politics and Economics undergraduate Mr. Syed Gillani is the founder of clothing business House of Gillani. 

This luxury clothing brand specializes in
creating bespoke thobes, drawing inspiration from the renowned tailoring
traditions of Savile Row. The company offers a diverse range of thobes,
including ready-to-order options and custom-made designs tailored specifically
to customers’ measurements and preferences.

A thobe is a long, loose-fitting robe commonly
worn in Arab countries, crafted from lightweight fabrics, and often adorned
with traditional embroidery or stitching.



Syed: 
At House of Gillani, we take pride in seamlessly
blending the expertise of Eastern cloth weaving with Western sartorial
tailoring techniques. Our thobes are meticulously crafted using the finest
quality fabrics sourced from the East, while incorporating the precision and attention
to detail synonymous with the tailoring practices of Savile Row.


Whether you choose a ready-to-order thobe or opt
for our bespoke tailoring service, you can expect the utmost in craftsmanship,
quality, and style. Our team of skilled artisans and tailors ensures that each
thobe is made to the highest standards, paying careful attention to every
stitch and detail. House of Gillani strives to create thobes that exude luxury
and elegance while reflecting the individuality and personal style of our discerning
clientele.


The idea for House of Gillani originated when I
came across a gap in the market for bespoke tailoring in traditional Eastern
clothing while working in the space of luxury design. 
Utilising my background
in sartorial tailoring from one of the oldest suiting houses in the world, I
was inspired to merge the principles of British tailoring with the creation of
luxury thobes. 
I envisioned a house that would combine the craftsmanship and
attention to detail seen in classic British suiting with fabrics from the east.
Motivated by this vision, I established the House of Gillani. The founding of
the company in August 2022 marked the beginning of our journey to offer
exquisite, personalized unique thobes to our clientele.

House of Gillani received invaluable support from the B-Enterprising team
during our start-up journey. The start-up fund award provided financial
assistance that helped us cover the initial costs of setting up our business.
This support played a crucial role in establishing a solid foundation for House
of Gillani, enabling us to invest in essential resources, materials, and
equipment.

With a background in sartorial tailoring from one
of the oldest suiting houses in the world, Mr. Gillani was inspired to merge
the principles of British tailoring with the creation of luxury thobes. He
envisioned a house that would combine the craftsmanship and attention to detail
seen in classic British suiting traditions with the rich heritage of Eastern
textiles. 

House of Gillani received invaluable support from the B-Enterprising team
during our start-up journey. The start-up fund award provided financial
assistance that helped us cover the initial costs of setting up our business. 

This support played a crucial role in establishing a solid foundation for House
of Gillani, enabling us to invest in essential resources, materials, and
equipment.

Furthermore, the guidance and information provided by the B-Enterprising
team have been instrumental in shaping the direction of our business for the
future. 

Their expertise and insights helped us navigate the complexities of the
industry and make informed decisions regarding our strategies, market
positioning, and growth plans. Their advice and mentorship provided us with
valuable perspectives and helped us refine our business plans going forward.

Best aspects of starting a business:



Creative fulfilment:
 
Being able to bring your unique vision to life and
create something that reflects your passion is incredibly fulfilling.


Independence and control: As a business owner, you have the freedom to
make decisions and shape the direction of your company, allowing you to
implement your ideas and strategies without external limitations.
This autonomy allows you to
implement your ideas and strategies without external limitations.


Customer satisfaction: Providing customers with bespoke thobes tailored
to their preferences and measurements can result in a high level of customer
satisfaction. Seeing your customers delighted with their personalized garments
is incredibly rewarding.


Greatest challenges running a business:



Operational challenges:
Running a business involves managing various
operational aspects, such as supply chain, production, and logistics. Balancing
these elements can be demanding and requires meticulous attention to detail.


Financial uncertainty:
 
Providing customers with bespoke thobes tailored
to their preferences and measurements can result in a high level of customer
satisfaction. Seeing your customers delighted with their personalized garments
is incredibly rewarding.


Work-life balance: As a business owner, the line between work and
personal life can become blurred. The dedication and commitment required to
establish and grow a successful business often mean long hours and limited
leisure time.

One thing that I wish I knew before starting House of Gillani is the
specific challenges and intricacies involved in harmonizing Eastern traditions
with Western sartorial sensibilities. While I had a background in sartorial
tailoring and recognized the market gap, the process of effectively combining
these two distinct traditions presented unforeseen obstacles. 

Having an
existing understanding of the complexities in sourcing fabrics and adapting
them to Western tailoring techniques and ensuring a seamless integration of
these elements could have provided valuable insights and allowed for more
strategic planning from the outset. However, over time we have gained
invaluable experience and expertise, refined our processes and ensuring the
highest level of craftsmanship and customer satisfaction.


Understanding the
complexities in sourcing fabrics and adapting them to Western tailoring
techniques and ensuring a seamless integration of these elements could have
provided valuable insights and allowed for more strategic planning from the
outset. However, over time we have gained invaluable experience and expertise,
refined our processes and ensuring the highest level of craftsmanship and customer
satisfaction.

The biggest takeaway from our experience at House of Gillani has been the
importance of combining tradition with innovation. By merging Eastern cloth expertise
with Western sartorial traditions, we have created a unique offering that
appeals to our discerning clientele.

This experience has taught us that honouring tradition while embracing
innovation is a powerful approach to business. It allows us to preserve the
rich heritage while infusing it with a new found precision and sophistication.
This balance has been key to our success and has set us apart in the luxury
thobe market.

Furthermore, our experience has reinforced the significance of
customer-centricity. By offering bespoke tailoring and personalized services,
we have created a strong connection with our customers and deliver garments
that truly reflect their individuality and style. Understanding and meeting the
needs and desires of our customers has been instrumental in building brand
loyalty and driving our growth.

Therefore, our biggest takeaway from the House of Gillani’s experience is
the power of merging tradition with innovation and prioritizing customer
satisfaction. By staying true to our roots while embracing modernity, we have
been able to establish ourselves as a reputable and distinctive luxury clothing
brand.

We have invested significant time and effort in perfecting our craft,
sourcing the finest fabrics, and assembling a team of skilled artisans and
tailors who share our commitment to quality and excellence. Since our
inception, we have grown steadily, gaining recognition for our unique approach
and luxurious thobes.

Our commitment to personalized service and attention to detail has garnered
a loyal customer base that appreciates the bespoke experience and the
distinctive garments we create.

To ensure the highest level of customer satisfaction, we have expanded our
offerings beyond ready-to-order thobes to include our bespoke tailoring
service.

This allows customers to have thobes tailored specifically to their
measurements and preferences, ensuring a perfect fit and a truly personalized
garment.

Moreover, we have established strong relationships with our fabric
suppliers, both in the East and the West, to maintain a steady supply of
premium materials. This enables us to consistently deliver thobes of
exceptional quality, reflecting the core values of our company.

Looking forward, our goal is to continue pushing boundaries and innovating
within the realm of luxury thobes. We aspire to expand our reach, both locally
and globally, and introduce our unique blend of tradition and modernity to a
wider audience.

We are proud of our journey and the progress we have made so far, but we
remain committed to growth and improvement. House of Gillani is dedicated to
providing our customers with exquisite, personalized thobes that embody the
intersection of Eastern craftsmanship and Western tailoring, ensuring that each
garment is a work of art, made with passion and meticulous attention to detail.


With thanks to Mr Syed Gillani
Added by Bob Lee

 

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