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of fashion and social responsibility is becoming increasingly prominent, and consumers seek brands that align with their values.
the occasion, by blending fashion with a heartfelt commitment to social impact, armed with an ethos of showing “more luv” to one another.
From its humble beginnings to its impactful
initiatives, the brand embodies a new era of conscious fashion, where every
purchase is a step towards the mission of making a tangible difference in the
lives of individuals and communities globally.
At the heart of the brand lies a deep-seated
belief in the power of fashion and that it can bring positive changes. Inspired by the
giving nature of his grandmother and a desire to continue her legacy of
generosity and kindness, Roland embarked on a journey to create a brand that
not only combines luxury and streetwear but also makes a tangible difference in
the world.
Through the “More Action” campaign, Ma. goes beyond the
realm of fashion, tackling issues like period poverty and supporting the
homeless in Birmingham.
Roland says about his business: “A medical student running a clothing brand during his 5th year of
medical school is not something you hear of very often! I am very grateful to
the B-Enterprising team at the University of Birmingham, who supported my dream by giving us a £500 Start-Up fund, which went towards our sample costs for our winter collection.
Designing and iterating pieces has quickly become one the most expensive parts
of this journey.
To me, Ma. is much more than just a
clothing brand. I truly do believe it can become a major movement, inspiring
individuals to join the cause and be part of something greater than themselves.
Everything Ma. has done so far, has been organised and completed by myself with
the help of friends. I can only imagine what we could achieve as a community
if more people came together to simply do good.
The fact that something I envisioned has now become
a tangible reality is surreal at times and so incredibly rewarding. The fashion
industry is a trillion-pound industry, consider what impact we could make by
tapping into only a little bit of that massive pie.”
Roland’s advice for anyone starting a business? “Start yesterday. Planning can help you greatly when it comes to
executing effectively but do not let perfectionism or fear hold you back from
starting. I wish I had started sooner and was able to make all the mistakes as
soon as possible. Making a costly mistake when your business is worth £10,000,
is arguably much better than making the same mistake when your business is
worth 1 million pounds. So fail fast, fail often and never give up.”
Find out more about the brand and its work at www.moreamoure.com.
